Viral Technologies: Update

As you may have noticed – Viral Technologies has not blogged since April of this year. This is deliberate.

The last few months at Viral have been nothing but exciting.

Viral Technologies uses business intelligence to identify and inject unique e-commerce niches with content driven websites designed to funnel and drive affiliate sales. In the background, our IT department is developing powerful web based software that promises to be a game changer for us and ultimately the payments world. Stay tuned.

- Judson Smith, CEO


The Baltic Dry Index : Signs of a More Stable Economy?

The Baltic Dry Index, (though not very familiar to investors), is an interesting market indicator that measures global costs of raw material shipments between countries. Since raw materials are the basis of all other goods, the Baltic dry index can expose economic trends in global demand of such materials, which can be seen as a leading indicator for economic progress. This index is reliable because it takes a long time to build new ships for transporting. Therefore, when the index goes up it typically suggests an increase in shipping costs and an increased demand for raw materials, which often times also suggests a positive economic recovery. During the 2008 recession, the Baltic Dry Index hit historic lows, and has been recovering since, like the rest of the economy.

Since the beginning of the calendar year, the Baltic Dry Index has shown signs of an upward trend. It is interesting to note that another clue for a recovering economy comes from Claymore/Delta Global Shipping – (traded as SEA) which has also experienced an upward trend, especially in the past 6 months.

As a case study, Viral Technologies analyzed trends of social media mentions of four main raw materials: coal, grain, iron ore and cement. The intent was to see if social media would specifically give any insight on the subject. All four categories showed a stable upward trend, with a peak in velocity during the last quarter of 2012.

Using unique sentiment algorithms, Viral Technologies analyzed sentiment on over 2 million social media mentions relating to the global shipment of goods and supplies from the beginning of 2012. The results indicate that more than 60% of social media posts analyzed were positive or somewhat positive.

Viral Technologies uses untraditional methodologies in the collection and analysis of social media insights to discover leading indicators for global markets and e-commerce ecosystems.

Using Social Media to Estimate Airport Passenger Volume

Viral Technologies measured the monthly amount of social media posts which mention the act of flying through each of the international airports listed below. Monthly passenger data was also collected for each of the below listed airports for the same time periods. Realizing that the number of times someone tweets or posts to their blog about flying through a specific airport would be miniscule compared to the actual number of passengers who fly through that airport at any given time, the ratio of social mentions to actual number of passengers was used in the comparative analysis.

Below are the ratios of social mentions to actual number of passengers for each airport during each month of the study. The standard deviation between all of the ratios for each individual airport was calculated to determine a margin of error. Notice that the margin of error was between 0.0093% and 0.9294% for each airport.

Airport passenger projections are just one fraction of what Viral Technologies has to offer its clients. Viral Technologies merges big data, social media insights and news distribution into algorithms to estimate leading economic indicators for capital markets, ecommerce merchants and government.

Airport Passenger Data Sources